Articles on applied AI, integrations and automation, drawn from real projects: how I design, measure and run AI systems that businesses depend on.https://ricardobrossard.com/en-UShttps://ricardobrossard.com/en/blog/six-channels-zero-manual-entry/https://ricardobrossard.com/en/blog/six-channels-zero-manual-entry/How I got inquiries from listing portals, Facebook and the website into a real estate agency's CRM on their own: no duplicates, with their property and agent.Wed, 28 Oct 2026 00:00:00 GMTIntegrationsAutomationBest practiceshttps://ricardobrossard.com/en/blog/an-ai-that-chooses-instead-of-writing/https://ricardobrossard.com/en/blog/an-ai-that-chooses-instead-of-writing/I added Jev, a model that classifies in half a second, in front of an OpenAI model: it handled 33% to 41% of the cases on its own, cheaper and with no loss in accuracy.Fri, 02 Oct 2026 00:00:00 GMTAIAgentsEvaluationhttps://ricardobrossard.com/en/blog/ai-agents-that-dont-make-up-numbers/https://ricardobrossard.com/en/blog/ai-agents-that-dont-make-up-numbers/How I design AI agents that don't make up prices: the model understands and writes, and totals and money go through tested code. Two real cases.Thu, 24 Sep 2026 00:00:00 GMTAIAgentsBest practiceshttps://ricardobrossard.com/en/blog/official-whatsapp-inside-your-system/https://ricardobrossard.com/en/blog/official-whatsapp-inside-your-system/How I integrated the official WhatsApp API into a real estate agency's CRM: an inbox for the whole team, Meta templates and follow-ups that stop on their own.Tue, 22 Sep 2026 00:00:00 GMTWhatsAppIntegrationsAutomationhttps://ricardobrossard.com/en/blog/measure-ai-before-you-switch-it-on/https://ricardobrossard.com/en/blog/measure-ai-before-you-switch-it-on/I built a full RAG to value properties, measured it on 113 queries and the simplest option is the one switched on. What to measure before paying for AI.Fri, 18 Sep 2026 00:00:00 GMTAIRAGEvaluation